01 · Scan
The receipt becomes blinqs.
1 blinq for every $1, at the same rate at every brand, so guests always know where they stand. Receipt photo, linked card, your POS or our API all count.
Brandly for brands · Beta USA · Canada · UK · June 2027
Your loyalty program lives in a drawer.
Between the gym card, the dry-cleaner card and a stamp card one stamp short of a coffee nobody will ever drink.
Scroll
Plastic. Points. A 5% coupon.
For forty years.
Let's get your brand
out of there.
The idea we have believed in since 2015
Loyalty that people play, not carry.
- RewardsReal bonuses from your menu. Not points that expire in a spreadsheet.
- GameGrowth, competition, status — the three engines that keep people in an online game for years.
- SocialFriends see each other's visits, gift each other your bonuses, and bring each other in.
Brandly is a city your guests play in. Every brand they love is a building on their map, a mascot on their street and a friendship that levels up with every visit.
Chapter 03 · Your house
Join, and your brand becomes a building.
Every guest's city has a lot with your name on it. It's lit up and waiting.
It grows as your friendships grow.
- Tier 1 · the kiosk
- Tier 2 · the café
- Tier 3 · the tower
One tap from your menu,
in every guest's pocket.
Real 3D, made for your brand
Drag it.
Then switch off the sun.
In the console's Brand Studio you describe your place and our AI studio draws three directions. You pick one, and it's built in three tiers, day and night, in real 3D. This is Moonbean's.
Drag to turn · the model is the same file the app renders
Chapter 04 · Your mascot
Your mascot walks their streets.
Mooni waves at Moonbean's friends on their way to work and stands outside the café at night. Guests tap it to open your menu.
More friends,
bigger mascot.
Size is earned
1,000friends
A neighbourhood café stands at eye level.
- Mooni · Moonbean Coffee
- Sudsy · 95K friends
- Bunbo · 480K friends
- Zap · 2.6M friends
Chapter 05 · The purchase loop
Every visit is a little game.
02 · Scratch
Then a scratch card. Go on, try it.
You pick the prizes. The rules guarantee at least every second scan wins something, so people scan every receipt.
How was Moonbean Elm St tonight?
JYour barista: Jordan
Only Moonbean sees this rating.
03 · Rate
They rate the visit. Only you see it.
Private ratings by venue, shift and staff member. When a guest has a bad night, you hear about it before the review sites do.
Moonbean CoffeeElm St · 21:14
+14 blinqs
Scratch card+5 blinqs
To Close friend98 / 130
Next bonusHeart latte · 120
City level12 → 13
04 · Result
They leave with progress, not a receipt.
Blinqs, a step towards Close friend, a level in the city and something to show friends. That's the reason to come back, and it lives on their phone.
Chapter 06 · Bonuses, not discounts
Your menu is the reward.
Priced in blinqsYou set the menu price. Brandly prices it in blinqs: menu price ÷ your cashback for that tier. A $5.50 Heart latte costs a Friend 120 blinqs and a Best friend 60.
Friend → Close → Best5%, 7% and 10% back as guests spend more with you. The better the friend, the cheaper everything gets, plus secret menu items you keep for your regulars.
It costs you food costA redeemed cheesecake costs you what it costs to make, not its menu price. Guests value it at the menu price.
The most viral thing a brand can give
A bonus can be a gift.
Guests send your cheesecake to a friend with a link, even to a friend without the app. Every gift is a new guest walking in with a reason to come, and the gift gives the sender 30 more days to use it.
Chapter 07 · Campaigns
Nine campaign types. Three steps each. Every one measured against a holdout.
Sponsored in the city
Be seen in the cities of people who haven't met you yet.
Your mascot walks through nearby guests' cities, marked Sponsored. Tapping it opens your brand and a welcome gift. From $8 per thousand views.
Chapter 08 · Your team
The barista was rude?
You'll know tonight.
Every scan can carry a rating of the visit and of the person who served it. You get the average check, ratings and comments for each staff member, by shift or all time. Bad ones reach the manager's phone as they happen.
Chapter 09 · Integration
Live in 15 minutes. No site visit, no hardware.
Brandly needs two things: the real total of a check, and a way to validate a bonus at the counter. Choose the lane that fits each venue now and upgrade whenever you like.
0Receipt photo + cashier mode
Guests photograph the receipt and we read the total, time and place. Cashiers redeem codes on any phone. Always on.
1Card-linked
Guests link Visa, Mastercard or Amex once, and every card payment earns blinqs automatically.
2POS app
Square, Toast, Clover and more: checks are reported when they close, and bonuses go on the check as a comp line.
3API + your AI agent
Give your developer, or your AI coding agent, one prompt. It wires purchases, redemptions and webhooks, then runs the conformance suite.
The agent promptPaste it into your AI coding agent. It knows what to do.
Chapter 10 · The console
Take the console for a spin.
This is the real product, running right here. Moonbean Coffee is a test brand with eight months of simulated history. Click in and try things: launch a campaign, change a price, open cashier mode. Nothing leaves your browser.
Chapter 11 · The numbers
What it costs. What it brings back.
Open your house
in the city.
The beta opens in the USA, Canada and the UK in June 2027. Founding brands get their building, mascot and first campaign made with us, plus the first 3 months free.
Rather see it first? Build your brand in the console →